Two weeks before South by Southwest, we realized that as an agency we'd been so focused on client work that we'd neglected our own website. We needed to dazzle all of the people at Southby, so the two-week countdown was on.
I furiously designed and coded this one-page scroller and launched it the Friday night before the festival.
The hero section video background is a beautiful minute-long film of our office in action. It plays behind the entire website body, and you can see it peeping through between sections.
I updated the look and feel of icons and buttons to be thinner, bigger and simpler.
Everything is bigger.
Hey, that's me.
Optimizing it for mobile was a given, but it was especially important because everyone at Southby would be on their phones.
Right now, when you google "redshift," the cosmological phenomenon and Amazon cloud product dominate the first page. I wanted to take this on.
I used ample meta tags, social tags, schema information and semantically agreeable code to attempt to beat out the biggest company ever, and space.
We quickly moved up to the first page of search results. *does happy dance*