Making CRM fun

A client needed to turn finance, news and call lists into something engaging and easy to use.

The app opens with an image of the user's hometown skyline and parallax-slides into the initial newsfeed view.

Splash Initial

This rich transitional interface is one of the features that separates this app from other Salesforce-based products. It's funner and easier to use.

Profile

Call lists were a key feature of the app, so they had to be exciting. I iterated a bunch to try to nail down the right look.

Call lists iteration Call lists iteration Call lists iteration Call lists iteration