In 2020, I founded a Mozilla-backed startup called Talium. Talium is a text editor meets webpage builder (think Notion mixed with Webflow). With Talium, users can ship webpages in just a couple minutes—instead of the days (or weeks) it takes with more complex website builders.
I wanted to enable folks to use rich text editing (a la Google Docs) and publish their documents into sleek, shareable webpages (like Medium or Notion—but with more design flexibility).
Creating a solid UX flow was extremely important to me. Talium needed to be the fastest way to publish a page, from start to finish.
I did in-person and remote user testing, used Google Analytics to track events and user flows, and gathered feedback through email, Twitter DM, text... any channel you can imagine.
Here are some company milestones: